How we work
Built to move.
Working with Big Sis is a partnership. It's collaborative, everyone has a voice, and the process is clear and efficient — without unnecessary layers or jargon. You're as involved as you'd like to be, every step of the way.
Getting started
First, we have a conversation. We ask questions and get aligned on the brief, timelines, and budget. More importantly, we don't get started until we understand your goals, your audience, and the reality of your company and brand. No guessing, no assumptions — just clarity before anything moves.
Build in the open
You're involved as much as you want to be. We connect and communicate in the ways that work for you — your cadence, your platform. We never want there to be surprises, and we want you to feel confident about the direction. That's how we avoid rework and keep things moving. We love feedback. Lay it on us.
Bringin' it home
From idea to execution, we stay close. After we make sure everything is pixel and punctuation perfect, we don't disappear. Through conversations and data, we make sure the work lands the way it should. The goal is work you're proud of that also moves the needle — and we stay forward-thinking to identify what comes next.
Types of engagements
What we take on.
- →
Brand identity + systems
From wordmark to full visual system — built for consistency and scale.
- →
Campaigns
Integrated creative across TV, OOH, digital, social, and in-store.
- →
Content production
Brand film, lifestyle and product photography, social-first video.
- →
Experiential + events
Environments, activations, and experiences worth showing up for.
- →
Strategy + creative direction
When you need senior eyes on a brief, a rebrand, or a creative problem.
- →
Ongoing creative partnerships
Retainer-style relationships for brands that need consistent senior support.
Setting expectations
What we don't do.
Junior handoffs
Every brief, every deliverable — handled by us. Not delegated down.
Spec work
We don't work on spec. We work on trust. If we're not the right fit, we'll tell you.
Scope creep without conversation
If something changes, we talk about it first. No surprises on either side.
Work we can't stand behind
If the direction isn't right, we'll say so. Honest perspective is part of what you're hiring.
Common questions
Things people ask us.
How long does a typical project take?
It depends on scope, but most brand identity projects run 6–10 weeks. Campaigns vary widely based on channels and deliverables. We'll give you a realistic timeline in our first conversation — and we stick to it.
Do you work with clients outside of Madison?
Yes. We're based in Madison, Wisconsin, but our clients are national. We're comfortable working remotely and will adapt to your communication preferences.
What does the process look like for a first project?
We start with a discovery conversation, then align on a brief and scope. From there, we move into creative development, keep you involved throughout, and deliver work that's ready to go — no mystery, no last-minute pivots.
Do you offer retainer arrangements?
Yes. For brands that need consistent senior creative support, we offer ongoing partnerships. Reach out and we can talk through what makes sense for your volume and cadence.
What's the best way to get started?
Fill out the form on our contact page or email us directly. Tell us what you're building and we'll set up a conversation. No forms with 30 fields. Just tell us what you need.
Ready to start a conversation?
No lengthy intake forms. Just tell us what you're building and we'll take it from there.
Start the conversation →How we work
Built to move.
Working with Big Sis is a partnership. It's collaborative, everyone has a voice, and the process is clear and efficient — without unnecessary layers or jargon. You're as involved as you'd like to be, every step of the way.
Getting started
First, we have a conversation. We ask questions and get aligned on the brief, timelines, and budget. More importantly, we don't get started until we understand your goals, your audience, and the reality of your company and brand. No guessing, no assumptions — just clarity before anything moves.
Build in the open
You're involved as much as you want to be. We connect and communicate in the ways that work for you — your cadence, your platform. We never want there to be surprises, and we want you to feel confident about the direction. That's how we avoid rework and keep things moving. We love feedback. Lay it on us.
Bringin' it home
From idea to execution, we stay close. After we make sure everything is pixel and punctuation perfect, we don't disappear. Through conversations and data, we make sure the work lands the way it should. The goal is work you're proud of that also moves the needle — and we stay forward-thinking to identify what comes next.
Types of engagements
What we take on.
- →
Brand identity + systems
From wordmark to full visual system — built for consistency and scale.
- →
Campaigns
Integrated creative across TV, OOH, digital, social, and in-store.
- →
Content production
Brand film, lifestyle and product photography, social-first video.
- →
Experiential + events
Environments, activations, and experiences worth showing up for.
- →
Strategy + creative direction
When you need senior eyes on a brief, a rebrand, or a creative problem.
- →
Ongoing creative partnerships
Retainer-style relationships for brands that need consistent senior support.
Setting expectations
What we don't do.
Junior handoffs
Every brief, every deliverable — handled by us. Not delegated down.
Spec work
We don't work on spec. We work on trust. If we're not the right fit, we'll tell you.
Scope creep without conversation
If something changes, we talk about it first. No surprises on either side.
Work we can't stand behind
If the direction isn't right, we'll say so. Honest perspective is part of what you're hiring.
Common questions
Things people ask us.
How long does a typical project take?
It depends on scope, but most brand identity projects run 6–10 weeks. Campaigns vary widely based on channels and deliverables. We'll give you a realistic timeline in our first conversation — and we stick to it.
Do you work with clients outside of Madison?
Yes. We're based in Madison, Wisconsin, but our clients are national. We're comfortable working remotely and will adapt to your communication preferences.
What does the process look like for a first project?
We start with a discovery conversation, then align on a brief and scope. From there, we move into creative development, keep you involved throughout, and deliver work that's ready to go — no mystery, no last-minute pivots.
Do you offer retainer arrangements?
Yes. For brands that need consistent senior creative support, we offer ongoing partnerships. Reach out and we can talk through what makes sense for your volume and cadence.
What's the best way to get started?
Fill out the form on our contact page or email us directly. Tell us what you're building and we'll set up a conversation. No forms with 30 fields. Just tell us what you need.
Ready to start a conversation?
No lengthy intake forms. Just tell us what you're building and we'll take it from there.
Start the conversation →