The work that

got us here.

Big Sis launched in 2025. The work below spans our founders' careers — agency, in-house, and independent. We're transparent about that because we think you should know who you're actually hiring.

Showing all work — 9 projects

Brand & Identity

Just Coffee Co-op

Fair-trade cooperative — Madison, WI

Full rebrand — wordmark, logo system, and packaging for a fair-trade co-op that needed to look as principled as its product.

B&I — 01→

Brand & Identity

Furthermore Beer

Independent craft brewery — Spring Green, WI

Brand identity from the ground up — wordmark, logo system, and label architecture for an independent Wisconsin craft brewery.

B&I — 02→

Brand & Identity

Stray Forth Hard Seltzer

Ale Asylum — Madison, WI

Launch identity and packaging for Ale Asylum's hard seltzer line — built to stand out in a category full of look-alikes.

B&I — 03→

Campaigns

Jersey Mike's Subs

National QSR — TV, OOH, integrated

The inaugural 'A Sub Above' campaign — TV spots, out-of-home, in-store, and packaging across multiple seasons and national markets.

CAM — 01→

Campaigns

Craftsman

National broadcast — Havas Chicago

National TV campaign repositioning Craftsman around the people who use the tools, not the tools themselves.

CAM — 02→

Campaigns

Fetch Receipt Rich

Fetch Rewards — national campaign

Concepted, named, and launched — Fetch's first major brand awareness campaign, extended across local and national markets.

CAM — 03→

Experiential & Events

The Shitty Barn

Independent music venue — Spring Green, WI

Brand identity and environmental design for one of the Midwest's most beloved independent music venues, built from a hog barn up.

EXP — 01→

Experiential & Events

Festivals

Fetch Events — national & international

Branded environments and experiences for Cannes, Groceryshop, Shoptalk, and Fetch Fest — built to compete for attention in crowded rooms.

EXP — 02→

Content

Video + Photography

Fetch, Duluth Trading Company, Various

Brand film, lifestyle photography, product photography, and social-first video — end to end, built for every format and platform.

CON — 01→

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