Portfolio

The work we
stand behind.

Big Sis and the work that got us here — agency, brand-side, independent.

Big Sis launched in 2026. Some of the work below predates the studio — our founders' individual careers in agency and in-house. The rest is Big Sis, made together.

Showing all work — 11 projects

Brand & Identity

Lucky Stranger

Divebar — Avondale neighborhood, Birmingham, AL

Complete brand identity, with logo system, color and type, voice and tone, menus and merch. Helping a new dive bar feel like it'd been part of the local scene for years.

B&I — 02→

Brand & Identity

Just Coffee Co-op

Fair-trade cooperative — Madison, WI

Full rebrand — wordmark, logo system, and packaging for a fair-trade co-op that needed to look as principled as its product.

B&I — 01→

Brand & Identity

Furthermore Beer

Independent craft brewery — Spring Green, WI

Brand identity from the ground up — wordmark, logo system, and label architecture for an independent Wisconsin craft brewery.

B&I — 03→

Brand & Identity

Stray Forth Hard Seltzer

Ale Asylum — Madison, WI

Launch identity and packaging for Ale Asylum's hard seltzer line — built to stand out in a category full of look-alikes.

B&I — 04→

Campaigns

Jersey Mike's Subs

National QSR — TV, OOH, integrated

The inaugural 'A Sub Above' campaign — TV spots, out-of-home, in-store, and packaging across multiple seasons and national markets.

CAM — 01→

Campaigns

Craftsman

National broadcast — Havas Chicago

National TV campaign repositioning Craftsman around the people who use the tools, not the tools themselves.

CAM — 02→

Campaigns

Fetch Receipt Rich

Fetch Rewards — national campaign

Concepted, named, and launched — Fetch's first major brand awareness campaign, extended across local and national markets.

CAM — 03→

Experiential & Events

The Shitty Barn

Independent music venue — Spring Green, WI

Brand identity and environmental design for one of the Midwest's most beloved independent music venues, built from a hog barn up.

EXP — 01→

Experiential & Events

Festivals

Fetch Events — national & international

Branded environments and experiences for Cannes, Groceryshop, Shoptalk, and Fetch Fest — built to compete for attention in crowded rooms.

EXP — 02→

Experiential & Events

True North Food & Music Festival

Hi/Lo Events — Madison, WI

Event poster design and brand evolution for the 2nd Annual True North Food & Music Festival — expanding the logo, color, and type system to grow with the event year over year.

EXP — 03→