About this project
Craftsman needed a brand refresh that felt as authentic as the people who use their tools. Instead of shining a spotlight on the tools, Jason focused the Made to Make concept and messaging on builders, woodworkers, mechanics, and the projects they pour themselves into. The integrated campaign repositioned Craftsman as a brand for anyone with something to build and the drive to build it.
Partner
Craftsman Brand Campaign
Credit
Jason Mann - Havas
Deliverables
Broadcast, Digital Video, Print
Market
National B2C, home improvement retail
This work was completed prior to Big Sis. Included because we made it, we're proud of it, and it tells you something useful about what we're capable of.
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