About this project
Furthermore Beer launched as an independent Wisconsin craft brewery with a strong personality and a need for a brand identity to match it from day one. Erin built the visual system from the ground up — designing the wordmark, logo system, and label architecture flexible enough to stretch across a varieties and packaging without losing coherence. The result was a brand identity as distinctive as the beer itself, giving Furthermore a consistent presence that scaled from shelf to marketing from launch. Furthermore's Packaging design has been recognized in Print's Regional Design annuals for design excellence, published in Oh Beautiful Beer: The Evolution of Craft Beer and Design book, and featured on Oh Beautiful Beer's website.
Partner
Furthermore Beer
Credit
Erin Anstett
Deliverables
Brand identity, label design, packaging system
Market
Regional B2C, craft beverage
This work was completed prior to Big Sis. Included because we made it, we're proud of it, and it tells you something useful about what we're capable of.
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