About this project
Ale Asylum needed to launch a hard seltzer line that felt authentically theirs — irreverent, confident, Wisconsin-made — without defaulting to the generic minimalism saturating the category. Erin led creative and art direction on the Stray Forth launch at Planet Propaganda, designing the case packaging herself and directing a team of designers on the variety designs, alongside producing a suite of social video content. The result was a hard seltzer brand with a distinct shelf presence and launch content that stood apart in a crowded, look-alike category.
Partner
Ale Asylum
Credit
Erin Anstett - Planet Propaganda
Deliverables
Brand identity, packaging, social video
Market
Regional B2C, craft beverage
This work was completed prior to Big Sis. Included because we made it, we're proud of it, and it tells you something useful about what we're capable of.
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Stray Forth Social Video
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