About this project
Jersey Mike's needed a national campaign that could earn attention in a crowded QSR market without losing the brand's handcrafted authenticity. Erin led creative direction on the inaugural "A Sub Above" campaign at Planet Propaganda — concepting and executing TV spots, out-of-home, in-store environments, POP, and packaging across multiple seasons and national markets. The campaign established a consistent brand voice that distinguished Jersey Mike's as a premium QSR, with the three TV spots — Dinner Matters, Moments Matter, and Giving Matters — running nationally and earning the brand a platform it could build on.
Partner
Jersey Mike's Subs
Credit
Erin Anstett — Planet Propaganda
Deliverables
TV (Dinner Matters, Moments Matter, Giving Matters), OOH, in-store, POP, packaging, gift cards
Market
National B2C, QSR
This work was completed prior to Big Sis. Included because we made it, we're proud of it, and it tells you something useful about what we're capable of.
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