About this project
Just Coffee Co-op needed a rebrand that looked as principled as the product — fair-trade, worker-owned, and rooted in Madison’s community — without defaulting to the greenwashed visual language that dominates the category. Erin led the full rebrand at Planet Propaganda, designing a wordmark, logo system, and packaging architecture that centered brand identity while preserving the community illustrations that mattered to the co-op. The result was a bold, typographic brand system with real shelf presence that felt like a movement, not just a coffee brand.
Partner
Just Coffee Co-op
Credit
Erin Anstett — Planet Propaganda
Deliverables
Brand identity, logo system, packaging, brand flags, signage
Market
B2C, fair-trade retail
This work was completed prior to Big Sis. Included because we made it, we're proud of it, and it tells you something useful about what we're capable of.
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