About this project
Located in a popular area already full of personality, Lucky Stranger needed to stand out while staying true to the spirit of what they were building. As the newest bar in Birmingham's Avondale neighborhood, the vision was to make Lucky Stranger feel welcoming and a little worn in, like it had been there for years. Big Sis developed the full brand identity, including the logo, color and type systems, as well as voice and tone, menus and merch.
Partner
Lucky Stranger
Credit
Big Sis
Year
2026
Deliverables
Brand identity, signage, merch, menu design
Market
Bar & Restaurant
Click any image to open gallery · arrow keys to navigate
Want to see more?
Brand identity is our foundation.
From launch-stage concepts to established brands ready for a refresh, we build identity systems that scale. If you're building something worth believing in, let's talk.
Start a conversation →